I think it will be great if they could just add the FIDE increment to the current 20-minutes time control. It should be 20 minutes plus an increment of 20 seconds per move. That'll make it very professional, and consistent with the actual FIDE rules for rapids. 
Needless to say that the games would also gain in quality, and results would be more accurate, or truthful to the development of the game.
Regards and keep up the good work!