I see what the administrators are trying to get at. With the recent changes in the calculation of points, the game is more like real curling. It doesn't matter what the score is, it's about who wins.
In order to maintain a high ranking, players need to adjust their strategy accordingly by trying to limit your enemy to 1 when you don't have hammer, trying to score 2+ with hammer and then trying your best to secure hammer for the last end.
I understand some people might not like it, but in real curling it doesn't matter if the score is 10-9 or 10-0. You don't get credit for the points you earned in a loss.